How To Find Home Care Referral Sources & Increase Referrals

As an entrepreneur in the home care industry, it’s important to know how to find home care referral sources and increase referrals. After all, your business depends on them! Here are a few tips to get started.


How to Find Referral Sources

As a business owner, you cannot remain shy about asking for business. You must be proactive in seeking new referral sources. The first step is to write a home health marketing plan.


Write a Home Health Marketing Plan

This document will serve as your guide in targeting specific referral sources.

Your marketing plan should include the following:

– A list of your ideal home care referral sources

– A description of your target market

– Strategies for building relationships with referral sources

– A plan for tracking and measuring your marketing efforts

Once you have your home health marketing plan in place, the next step is to become a reputable home agency.


Become a Reputable Home Agency

Start by ensuring that your home care agency is accredited and licensed. You should also make sure that you have a solid business infrastructure in place, including policies and procedures, insurance, bonding, and human resources.

Your goal is to become a company that clients and others will willingly refer to people who trust them.

Therefore, hire the best staff and provide them with ongoing training. Also, always deliver high-quality home care services.


Start Building Relationships with Referral Sources

In addition, it’s important to start building relationships with referral sources. Get involved in your community and introduce yourself to local businesses. Attend networking events and join chambers of commerce or other professional organizations. When you meet someone who might be a potential referral source, be sure to get their contact information so you can follow up.

Once you make contact, stay proactive. It’s up to you to keep the ball in the air;- not the other way around. Customer relationship management software helps organize referrals.


Common Referral Sources for Home Care Agencies

There are many potential home care referral sources. Some of the most common include:

– Hospital discharge planners

– Local community private practices

– Assisted living facilities

– Past and current clients and their loved ones

Other sources may include:

– Hospice companies

– Health networks

– Insurance representatives

– Clergy members

– Veterans administration

For example, professionals who provide estate planning services can be a good source of referrals. They work with individuals and families who are often in need of home care services.

You can also check in with third-party referral sources such as home health care software companies.

These types of companies often have a list of home care agencies that they can use as references for their clients. 

Keep in mind that it often takes time to develop relationships with referral sources. Don’t be discouraged if you don’t see results immediately. With consistency and perseverance, you will eventually see an increase in referrals.


How to Request a Referral

When you do make contact with a potential referral source, it’s important to know how to request a referral. The key is to be professional and polite.

For example, you might say something like:

“I’m the owner of ABC Home Care Agency. We provide home care services to seniors in the XYZ area. I’m interested in building relationships with referral sources who work with seniors. Would you be willing to refer clients to us?”

If the answer is “yes,” great! If not, politely ask if you can check back or if you might be able to answer questions over coffee or lunch. Remember, it’s important to keep trying until you find people who trust you and are willing to refer your business to others. 

Every successful referral that you gain has the potential to increase your business exponentially. 



Building relationships with home care referral sources takes time and effort, but it’s worth it in the end. By becoming involved in your community and staying proactive, you’ll be able to develop long-lasting relationships with professionals who might refer clients to your home care agency. Every successful referral is one step closer to growing your home care business.